Supporting ESG-Driven Cultural Initiatives that Bridge Art and Industry
KANGNAM JEVISCO, the renowned Korean paint manufacturer behind the iconic “JEVISCO” brand (www.jevisco.com
), has joined the world-famous non-verbal performance The Painters as an official sponsor, providing eco-friendly paint products used throughout the show and its rehearsals. This sponsorship is part of the company’s broader commitment to expanding K-culture globally while putting ESG-focused management into practice.
'The Painters' is a distinctive K-art performance that blends painting, stage art, and advanced media technology. On stage, performers create artworks in real time using paint, engaging directly with the audience through a dynamic and immersive experience. Having attracted more than 10 million viewers across over 20 countries, The Painters has established itself as one of Korea’s most representative original performances.
Through this partnership, KANGNAM JEVISCO aims to extend the value of “color” and “expression” at the intersection of art and industry. The paints used in the performance are the company’s own products, recognized for their safety, vivid color expression, and eco-friendly properties—making this collaboration a meaningful example of ESG-driven environmental responsibility.
A KANGNAM JEVISCO representative commented, “Paint is not just a material—it is a medium that connects people, spaces, and emotions. We hope that the creative stage of The Painters, combined with our technological expertise, will introduce the ‘colors of Korea’ to audiences around the world.”
Looking ahead, KANGNAM JEVISCO plans to continue its ESG initiatives in collaboration with culture and the arts, sports, and local communities, fulfilling its social responsibilities while strengthening its brand vision as “a company that paints the world more beautifully through color.”
