Promoting Global Coating Technologies to Expand the Russian Market
Kangnam JEVISCO participated in INTERLAKOKRASKA 2026, the largest coatings industry exhibition in Russia, held at the Timiryazev Center in Moscow from February 24 to 27.
At the exhibition, the company showcased its can coating products as well as powder coating products manufactured by its Zhangjiagang subsidiary in China.
INTERLAKOKRASKA is one of the most prominent international coatings exhibitions in Russia, presenting the latest technologies across the coatings industry,
including coatings, raw materials, equipment, and surface treatment technologies.
This year’s exhibition featured 351 companies from 14 countries, including Russia, Belarus, and China, and
attracted approximately 12,000 industry professionals, providing a platform for active technical exchanges and business discussions.
At the exhibition, Kangnam JEVISCO introduced the competitiveness and technological capabilities of Korean products in the Russian market, focusing on Can coating technologies and Powder coating solutions.
The company received strong interest from local customers and industry professionals while strengthening partnerships with existing clients and holding various meetings to explore new business opportunities.
The Russian market has recently been evolving beyond simple price competition, with quality and technology-driven differentiation becoming increasingly important.
In addition, changes in the global logistics environment have highlighted the need to secure stable supply chains and develop new supply routes.
A representative from Kangnam JEVISCO stated,
“Through this exhibition, we were able to further enhance our brand recognition and product credibility in the Russian market.”
The representative added,
“We will continue to expand our business in Russia and the CIS markets by strengthening cooperation with key customers and developing customized products tailored to their needs.”
The company also plans to promote sales growth in the Russian market through continuous product improvements and the development of new products reflecting customer requirements.
