Made with Recycled PVB Resin Recovered from Automotive Glass and Certified with the Korea Eco-Label
KANGNAM JEVISCO Co., Ltd. (www.jevisco.com) announced the launch of Dreamcoat Easy Peel, an eco-friendly, peelable water-based paint that can be removed like a film when desired. The product is now available through both online and offline retail channels.
Dreamcoat Easy Peel features a highly flexible, stretchable coating designed to be peeled away in a continuous film when needed. Notably, the product incorporates recycled polyvinyl butyral (PVB) resin recovered from discarded automotive glass. By repurposing PVB, a material commonly used as an interlayer in laminated glass, KANGNAM JEVISCO promotes resource circularity and integrates ESG principles into its product development process.
The product has also obtained Korea Eco-Label certification and is formulated with low-odor, low-VOC properties and without hazardous heavy metals, taking indoor use into consideration. It can be applied directly with a brush or roller without dilution, while its fast-drying formulation makes it convenient for DIY painting projects.
Suitable for a variety of interior surfaces, including wallpaper, wood, metal, and PVC sheets, Dreamcoat Easy Peel allows users to refresh interior colors and create new atmospheres according to their personal preferences. The product is available in white and various colors with a semi-gloss finish, in 0.9-liter containers.
Primer requirements vary depending on the surface. For absorbent substrates such as concrete, gypsum board, and wood, Dreamcoat Easy Peel Primer should be applied first to facilitate easier removal of the coating. Non-absorbent surfaces, including vinyl-coated wallpaper, metal, and decorative sheets, can be painted without a primer. Applying two to three topcoats is recommended to ensure sufficient film thickness.
A KANGNAM JEVISCO representative commented, “Dreamcoat Easy Peel combines the convenience of changing interior colors and removing the coating when desired with the environmental benefits of recycled materials. We will continue to develop innovative products that reflect diverse consumer lifestyles while taking environmental considerations into account.”
